Chimdi Ikoro

KZK Chapter 01
2024 This campaign introduced Kazaki as a luxury streetwear brand built around the concept of quiet luxury. Through a phased Instagram strategy, the campaign gradually revealed the brand—beginning with mysterious, shadowed visuals that sparked curiosity, followed by clearer product imagery and lifestyle moments that highlighted the quality and mindset behind the clothing.

The final phase built anticipation for the first drop through abstract silhouettes and restrained storytelling, culminating in the reveal of the launch date and website. The campaign grew Kazaki’s instagram following by almost 20% as well as increasing the footfall on their social media by 40%.




Scar Collection
2024 This campaign explores the emotional armour men build in response to social expectations. Drawing on hooligan, motorcycle, and street subcultures, the garments reference environments where toughness becomes survival and brotherhood replaces vulnerability.

The leather, padding, and masks act as both protection and emotional distance. As an ensemble these visual codes reveal how masculinity is structured through restraint, protection, and the quiet humanity that exists beneath the surface. The collection helped bring awareness to the social commentary of masculintiy as well as increased the male demographic of my collaboration partner Scarlett Poreba by more than 15%. 





VYB Jersey Party
2024Created for VYB Club, an Afrocentric nightclub based in Aberdeen, this campaign promotes a jersey-themed club night celebrating style, individuality, and community.

Once made for teams, jerseys are used as expressions of personal identity, with each style playfully interpreted in unique ways.

Set within the vibrant atmosphere of VYB, the project reflects the club’s spirit of music, culture, and inclusivity, where different styles, backgrounds, and personalities come together on one dance floor.

This campaign helped increase the footfall on their social media by almost 20% which in turn resulted in the event being one of the most popular of the year.

Different jerseys. Different styles. One shared VYB.




Dark Futurism, Jesse
2026Set within stark urban environments this project explores a vision of dark futurism shaped by tension, survival, and adaptation.

Drawing on dystopian influences, the styling reflects a world where function meets identity, with garments inspired by utilitarian design and cinematic references. Within these spaces, the figures exist between present and future; navigating harsh, industrial landscapes while expressing a quiet resilience.

The project presents a future that feels both distant and familiar, where environment and attire merge to communicate a raw, evolving sense of self.

























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